Build perfectly formatted UTM tracking URLs for Google Analytics 4, Google Ads, Facebook Ads, and any marketing platform. Track every campaign click with precision — free, fast, no sign-up.
Formatted for Google Analytics 4 & Universal Analytics
One-click presets for all major ad platforms
Save and export all your UTM links as CSV
Automatically formats values to lowercase, hyphenated
Fill in your campaign details below and get a perfectly formatted UTM URL that you can use in any marketing platform to track campaign performance in Google Analytics.
The full URL of the page you want to track (e.g. your landing page)
Where your traffic comes from (e.g. google, newsletter, facebook)
The marketing channel (e.g. cpc, email, social, organic)
The name of your campaign (e.g. summer-sale, product-launch-2025)
Know exactly which channel, campaign, and content drives conversions.
Show stakeholders which marketing channels deliver the best return.
Reallocate budget from underperforming to high-converting channels.
Use with Google Analytics, Mixpanel, Amplitude, HubSpot, and more.
UTM parameters (Urchin Tracking Module) are tags you add to URLs to track where your website traffic comes from. They were originally developed by Urchin Software, which was acquired by Google to become Google Analytics. Today, UTM parameters are the industry standard for tracking digital marketing campaigns.
Consistency is everything with UTM parameters. Google Analytics is case-sensitive, meaning "Google" and "google" will appear as separate sources. Always use lowercase, replace spaces with hyphens, and agree on naming conventions across your team before starting.
In GA4, your UTM-tagged traffic appears under Reports → Acquisition → Traffic Acquisition. The utm_source and utm_medium combine to form the "Session source / medium" dimension. Use the "Campaign" dimension to compare performance across different campaigns. Set up conversion events in GA4 to measure how each UTM campaign contributes to your goals.
Every tool runs entirely in your browser no uploads, no servers, no accounts. Fast, private, and free forever.
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Shorten any URL instantly with browser history, QR code export, and zero server tracking.
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Build GA4-ready UTM tracking URLs with smart presets, validation, and CSV history export.
Strip 50+ tracking parameters (UTM, fbclid, gclid, msclkid) with before/after comparison.
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