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UITLY
UI Copy Readability Analyzer

Free UI Copy Readability Analyzer Flesch Score & UX Tone

Paste your button labels, error messages, tooltips, or onboarding text and get an instant Flesch readability score, grade level, sentence-level complexity highlights, word simplification suggestions, and UX tone feedback all in your browser.

Flesch Score + Grade Level

Instant readability score and Flesch–Kincaid grade level benchmarked against UI copy best practices

Sentence Highlights

Complex sentences highlight amber hover to see exactly what makes them hard to read and how to fix them

UX Tone Feedback

Detects hedging language, passive voice, pressure tactics, jargon, and vague words with actionable fixes

Analyze Your UI Copy

Paste any piece of interface text — error messages, empty states, CTA buttons, onboarding copy, tooltips and get a full readability report with actionable improvements.

UI Copy Readability Analyzer

Try a sample:

Supports button labels, tooltips, error messages, onboarding text

0 words

Paste any UI copy above to see your readability analysis

What This Analyzer Checks

Readability Metrics

  • Flesch Reading Ease (0–100 scale)
  • Flesch–Kincaid grade level
  • Average words per sentence

Sentence Flags

  • Long sentences (over 20 words)
  • High-syllable word density
  • Passive voice and jargon detection

UX Tone Analysis

  • Hedging and uncertainty language
  • Pressure and coercive copy
  • Vague and non-specific language

No account required — runs entirely in your browser

Why UI Copy Readability Determines Whether Users Succeed or Leave

A confusing error message costs more than a server outage. When users hit an error they can't understand, they don't file a support ticket they leave and don't come back. Research from Nielsen Norman Group consistently shows that users spend less than a minute reading any piece of interface text. If your copy doesn't communicate its meaning in the first pass, the user is gone. Readability isn't a nice-to-have it's the difference between retention and churn.

Why Readability Matters More in UI Than Anywhere Else

General readability tools measure text against a reader who is settled in and attentive like someone reading a newspaper article. UI copy operates under entirely different conditions. Users read interface text while they're stressed, distracted, and trying to accomplish a goal. They're mid-task. They're on a phone with a noisy background. They've just hit an error and they're frustrated.

This means the readability bar for UI copy is dramatically higher than for editorial content. A news article that scores 60 on the Flesch scale (fairly difficult) is perfectly acceptable. A checkout error message that scores 60 will lose you customers. Consumer-facing UI copy should target a Flesch score of 70 or above roughly equivalent to a 7th-grade reading level and keep average sentence length under 15 words.

The 5-second rule

If a user can't understand your error message or CTA in 5 seconds, they will not try harder they will abandon. Interface text must communicate instantly, not after careful reading.

Cognitive load compounds

Every hard word or long sentence adds cognitive load on top of the load users already carry from completing the task. Dense copy turns a simple action into a mental workout.

Non-native readers

For global products, 40–60% of users may be non-native English speakers. Complex vocabulary and long sentences create disproportionate barriers for this audience.

Accessibility overlaps readability

WCAG 3.15 recommends a reading level no higher than lower secondary education for public-facing content. Readable UI copy is also more accessible copy.

How the Flesch Reading Ease Score Works

The Flesch Reading Ease formula, developed by Rudolf Flesch in 1948, produces a score from 0 to 100 using two variables: average sentence length and average number of syllables per word. The formula is:

Flesch Reading Ease Formula

Score = 206.835 − (1.015 × words/sentences) − (84.6 × syllables/words)

Score interpretation:
90–100  Very Easy    — 5th grade, easily understood by 11-year-olds
80–90   Easy         — 6th grade, conversational English
70–80   Fairly Easy  — 7th grade, ideal for consumer UI copy
60–70   Standard     — 8–9th grade, mainstream press
50–60   Fairly Difficult — College-entrance level
30–50   Difficult    — College level
0–30    Very Difficult — College graduate level

The complementary Flesch–Kincaid Grade Level formula maps the same inputs to a US school grade equivalent, making it easier to communicate readability standards to non-technical stakeholders: "Our error messages should be at or below Grade 8" is a concrete, actionable standard that any writer can target.

How This Tool Goes Beyond a Raw Score

Most readability tools give you a single number and leave you to figure out what to do with it. This analyzer provides four actionable layers of feedback:

  • 1Sentence-level highlighting — Every sentence above the complexity threshold highlights in amber, so you see immediately which specific sentences are dragging your score down — not just that your copy is difficult overall.
  • 2Per-sentence flags — For each complex sentence, the tool explains why it failed: too long, high-syllable word density, passive voice, or jargon. This tells you exactly which editing intervention to make.
  • 3Word-level simplifications — When you use a complex word that has a simpler equivalent — "utilize" instead of "use," "facilitate" instead of "help" — the tool surfaces the swap you can make immediately.
  • 4UX tone analysis — Beyond structural readability, the tool detects tonal patterns that damage user experience: hedging language that erodes confidence, passive voice that obscures who does what, pressure tactics that create anxiety, and vague language that leaves users uncertain about what to do next.

Real UX Writing Examples: Before and After

The fastest way to understand what readability improvements look like in practice is to see the same UI copy before and after editing. Here are four common UI writing scenarios:

Error message

Before

An error has been encountered during the processing of your payment transaction. Please verify the accuracy of your payment information and attempt the transaction again.

After

We couldn't process your payment. Check your card details and try again.

From Grade 16 to Grade 7. Dropped from 48 words to 14. Active voice throughout.

Empty state

Before

It appears that there are currently no items present in your project workspace. You may want to consider utilizing the creation functionality to initiate the process of adding new content.

After

Your project is empty. Add your first item to get started.

From Grade 14 to Grade 5. Eliminated jargon. Clear action in plain language.

Onboarding tooltip

Before

This feature enables you to leverage our advanced segmentation capabilities to facilitate the optimization of your email campaign targeting parameters.

After

Segment your audience so you send the right email to the right people.

Six jargon words removed. Benefit-first rewrite. User is the subject, not the feature.

Confirmation dialog

Before

Please be advised that proceeding with this action will result in the permanent deletion of the selected data and this operation cannot be subsequently reversed or undone.

After

Delete this file permanently? You can't undo this.

From 35 words to 9. Question format increases processing speed. Stakes are clear without being verbose.

Frequently Asked Questions

What Flesch score should UI copy target?+

Consumer-facing UI copy should target a Flesch Reading Ease score of 70 or above, which corresponds to roughly a 7th-grade reading level. This is the range used by clear, professional writing including quality newspapers, successful marketing copy, and consumer software interfaces. Error messages and critical instructions should target 80+ — they need to be understood instantly under stress. Technical documentation for developer-facing products can go as low as 50–60, since the audience has domain expertise that compensates for technical language.

Why does the analyzer flag passive voice in UI copy?+

Passive voice hides the actor — the person or system performing the action. 'Your payment was declined' doesn't tell the user who declined it or what to do next. 'We couldn't process your payment' (active) makes the subject clear and opens the door to a resolution. In UI copy, users need to know immediately who needs to do something: the user, the system, or the team. Active voice answers that question in the sentence structure itself. Passive voice forces users to infer it — an extra cognitive step they'll often skip.

Should all UI copy aim for a low reading level?+

Target reading level depends on your audience and context. Consumer products, mobile apps, and B2C SaaS should target Grade 6–8 for all user-facing copy. Enterprise and B2B products can stretch to Grade 10–12 for complex features, since the audience is trained professionals. However, even in technical contexts, error messages, empty states, and onboarding copy should stay at Grade 8 or below — these are high-stress moments where cognitive load is already elevated. The rule is: match reading level to audience expertise in that specific moment, not just generally.

How is this different from general readability tools like Hemingway App?+

General readability tools grade text as prose — they're built for articles, essays, and long-form content. This tool is built specifically for UI microcopy. It benchmarks against UI copy standards (under 15 words per sentence, Flesch 70+) rather than prose standards. It detects UX-specific tonal problems: hedging language that undermines user confidence, pressure tactics common in dark pattern copy, and jargon patterns specific to SaaS products. It also provides sentence-level highlighting with UI-focused improvement suggestions rather than general writing advice.

Does readability affect SEO for SaaS products?+

Yes — in two significant ways. First, Google's algorithms factor readability into content quality assessments. Pages with poor readability scores receive lower quality ratings, which affects organic rankings. Second, and more practically, readable UI copy reduces bounce rate and increases task completion rates. Users who successfully complete tasks — sign up, activate a feature, complete a purchase — send positive engagement signals that improve domain authority over time. Readable error messages in particular reduce support volume, which frees engineering and success teams to focus on growth rather than churn recovery.

Every button label, error message, and tooltip in your product is a micro-moment where users decide whether to continue or abandon. Readable, direct, confident copy removes the friction from those moments. Use this tool to audit your most important UI strings, then apply the fixes before your next release.

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