Uitly URL Cleaner is a free online tool that removes UTM parameters, Facebook fbclid, Google gclid, Microsoft msclkid, HubSpot, Mailchimp, Amazon affiliate IDs, and over 50 other tracking parameters from any URL. No signup required, no server uploads, and the cleaned URL appears instantly in a before and after comparison.
Uitly's URL Cleaner removes UTM parameters, Facebook fbclid, Google gclid, and over 50 other tracking tags from any URL right away. Paste a link, see a clean before and after comparison, and copy the stripped URL in seconds. No signup. No server involved.
Every time you share a URL with tracking parameters still attached, advertisers and analytics platforms record that share and tie it back to their campaigns. Cleaning the link first stops that data collection and gives you a shorter, more trustworthy URL to share.
Uitly URL Cleaner removes UTM tags, Facebook fbclid, Google gclid, Microsoft msclkid, HubSpot, Mailchimp, Amazon affiliate IDs, and many more tracking parameters in one click.
See the original cluttered URL alongside the clean version. A detailed breakdown shows every parameter that was removed and every one that was kept, so nothing is a surprise.
When you share a link with tracking parameters still attached, the original advertiser records that share and attributes it to their campaign. Cleaning the URL before sharing stops that data collection completely.
Paste a URL and the result appears instantly with no server processing and no wait time. The tool is free with no account required and no usage limits of any kind.
The entire cleaning process runs inside your browser using JavaScript. No URL you paste is ever sent to a server, stored in a database, or logged anywhere. Your links stay private.
Choose exactly which tracker categories to strip. Remove only UTM parameters, only Google Ads tags, only Facebook IDs, or any combination. Add custom parameter names the list does not cover.
Paste any messy URL below. The tool automatically detects and removes all known tracking parameters and shows you a clean before and after comparison with no signup required.
Strip every query parameter (useful for sharing clean links)
Four steps from a cluttered tracked link to a clean shareable URL. No account, no payment screen, and no personal data required.
Copy any long, messy URL that contains tracking parameters and paste it into the input field. The tool accepts URLs from any website or ad platform.
The tool instantly analyses every query parameter, flags the known tracking tags, and displays the original URL next to the cleaned version.
Select which tracker categories to strip. Toggle UTM, Google, Facebook, Microsoft, HubSpot, Mailchimp, Amazon, or affiliate trackers individually. Add custom parameter names if needed.
Click the copy button next to the cleaned URL. The link is ready to share immediately with no tracking data attached.
Tracked URLs follow you and the people you share with. Here is exactly why removing them matters.
When you share a tracked URL, the advertiser knows you shared it, who clicked it, and what platform you used. Removing the tracking parameters before sharing stops that data collection entirely.
A URL like example.com/page is far more trustworthy than example.com/page?utm_source=google&gclid=xyz. Clean links get higher click-through rates because they look legitimate.
Many forums and communities prohibit sharing affiliate-tagged links. Cleaning the URL removes affiliate IDs before you post, so your link follows community rules without any manual editing.
If you import URLs that already have UTM parameters from an external source, cleaning them first prevents campaign data from being counted twice in Google Analytics or GA4 dashboards.
Parameters like fbclid and gclid allow Facebook and Google to track your browsing behaviour across multiple websites. Removing them when you share a link reduces cross-site tracking for everyone who clicks it.
When passing URLs to designers, developers, or clients for review, stripped links are easier to read, copy, and discuss without confusion about what each parameter does.
Browser extensions for removing tracking parameters work well, but they require installation, permission to read every URL you visit, and ongoing updates. Some community members and corporate environments cannot install browser extensions at all.
This tool runs directly in your browser as a web page. Paste a URL, get a clean version, copy it, and move on. Nothing installs on your device. Nothing reads your browsing history. You use it when you need it and leave when you are done. It works the same on any device, any browser, and any operating system with no setup required.
URL tracking parameters are pieces of extra text appended to a web address after a question mark. They look like ?utm_source=google&fbclid=abc123 and serve as identifiers that let ad platforms, email tools, and analytics software attribute website visits to specific campaigns, channels, and content pieces.
These parameters play an important role in digital marketing measurement. A marketer adds UTM parameters to a link before publishing it in a newsletter, and when a subscriber clicks that link, Google Analytics reads those parameters and records the visit as coming from that specific email campaign. The data helps marketers understand which activities drive real traffic and revenue.
The problem arises when those tracked URLs get shared. Every time someone copies a tracked link and shares it with a friend, posts it in a forum, or saves it in a document, the tracking parameters travel with it. The original advertiser records that secondary share, attributes it to their campaign, and gains data about browsing behaviour they were never meant to capture. Cleaning the URL before sharing stops that secondary data collection.
Each tracker category serves a different platform or purpose. Here is what the most common ones do and where they come from.
utm_sourceutm_mediumutm_campaignutm_termutm_contentUTM parameters are added by marketers to track which campaign, channel, or piece of content drove a website visit. They appear in Google Analytics and GA4 as campaign attribution data.
Example
A newsletter link might look like: site.com/offer?utm_source=newsletter&utm_medium=email&utm_campaign=summer2025
gclidgbraidwbraidgad_sourceGoogle Click ID parameters track paid search conversions. When someone clicks a Google Ad, gclid gets appended to the destination URL so Google Ads can attribute that click to a specific campaign and keyword.
Example
A shopping ad link might look like: site.com/product?gclid=Cj0KCQ...&gad_source=1
fbclidfb_action_idsfb_action_typesfb_sourceFacebook Click ID tracks outbound clicks from Facebook and Instagram posts, ads, and stories. It allows Meta to attribute conversions and build retargeting audiences based on who clicked a specific link.
Example
A Facebook post link might look like: site.com/page?fbclid=IwAR2xyz123
msclkidMicrosoft Click ID works the same way as gclid but for Microsoft Advertising campaigns on Bing. It tracks conversions from paid search and display campaigns across the Microsoft network.
Example
A Bing ad link might look like: site.com/page?msclkid=a1b2c3d4
_hsenc_hsmi__hssc__hstcmc_cidmc_eidmkt_tokCRM platforms like HubSpot and Mailchimp add tracking parameters to every link inside their emails. These parameters identify the specific contact who clicked, which email was open, and how long after sending the click happened.
Example
A HubSpot email link might look like: site.com/blog?_hsenc=abc&_hsmi=123&mkt_tok=xyz
tagascsubtaglinkCodeaff_idclickidzanpidAmazon and affiliate networks append tracking parameters to earn attribution for product sales. These parameters identify the publisher who sent the traffic so the correct commission is paid when a purchase completes.
Example
An Amazon affiliate link might look like: amazon.com/dp/B09?tag=yoursite-20&linkCode=ogi
Not every URL parameter is a tracker. Many websites use query parameters to control what content appears on the page. Search queries, product filters, sort orders, page numbers, and language settings are all functional parameters that affect the page that loads. Removing them could send a visitor to the wrong page or break the user experience entirely.
These parameters collect analytics data only. Removing them does not change which page loads.
These parameters control page content or navigation. Removing them may break the link or send the user to the wrong page.
The Uitly URL Cleaner only removes parameters from its known tracking list by default. Functional parameters are always preserved. Check the Kept tab after cleaning to see exactly which parameters stayed in the URL and why.
URL cleaning is useful in more situations than most people realise. Here is who uses it and why.
Share links in group chats, social media, or messaging apps without revealing which ad or platform you came from. The people you share with also see a cleaner, shorter link.
Remove affiliate parameters before sharing links in communities that prohibit affiliate marketing. Post clean links that comply with forum and subreddit rules without manual editing.
Clean imported URLs before adding them to dashboards or sharing with clients. Prevent double counting in analytics caused by UTM parameters that were already applied at the source.
Pass clean page URLs to team members for testing and review. Avoid confusion about whether tracking parameters affect page behaviour or test results.
Prevent Facebook, Google, and other ad networks from tracking your browsing behaviour through click IDs. Removing fbclid and gclid stops cross-site tracking for everyone who clicks your shared link.
Uitly offers 23 free browser-based tools for designers, marketers, and developers. Here are the tools most relevant to link management and URL workflows.
Common questions about URL tracking parameters, how the cleaner works, and what gets removed.
A URL tracking parameter is extra text added to the end of a web address after a question mark. Advertisers and analytics platforms use these parameters to track where visitors come from, what campaign drove the click, and whether the visit converted. Common examples include utm_source, fbclid, gclid, and msclkid.
No. Tracking parameters only collect data about the visitor. They do not control which page loads. Removing them leaves the destination page exactly the same. The only change is that the website and ad network can no longer attribute that specific visit to a campaign.
By default, the tool only removes known tracking parameters from a maintained list covering UTM, Google, Facebook, Microsoft, HubSpot, Mailchimp, Amazon, and affiliate trackers. Functional parameters such as search queries, filters, and page numbers are preserved. You can see exactly which parameters were kept in the Kept tab after cleaning.
The tool covers over 50 known tracking parameters across 9 categories: UTM parameters, Google Ads, Facebook and Meta, Microsoft and Bing, Twitter and X, HubSpot and Mailchimp analytics, affiliate and commerce trackers, Amazon, and miscellaneous trackers.
Yes. The Uitly URL Cleaner is completely free with no account, no signup, and no usage limits. The tool runs entirely in your browser, so no URL data is ever sent to a server.
Yes. The Custom Parameters section lets you type in any parameter name and add it to the removal list for that session. This is useful for removing internal tracking parameters specific to your organisation or platform.
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